ARE YOU JUST DABBLING IN THE MULTICULTURAL MARKET?

Take steps to avoid uncertainties and mistakes and accelerate revenue and market share growth, and brand loyalty.

I'm Terry Soto and for years I've helped Fortune 500 leaders enter and thrive in the $3.5 Trillion multicultural market.

Let's talk about how I can do the same for you.

WORK WITH

ME

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“Working with Terry was an eye-opening experience and she proved to be a great resource for putting us on a path to sustainable growth.”

—  H&R Block

Accelerating revenue growth requires tapping as many sources of revenue as possible. As such, future oriented leaders must ready their employees and organizations to benefit from the greatest demographic and cultural changes of the 21st century.

 

The focus of my advisory work for over eighteen years has been advising Fortune 500 companies like Coca Cola, Citibank, Disney, ALDI, Verizon Wireless, AutoZone, H&R Block and on how to thrive in new cultural markets in the U.S. and Internationally . 

My approach is holistic and my number one goal when I finish working with a client is to have significantly improved their business condition.

SERVICES

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SPEAKER

Educating, inspiring and helping my clients thrive in new cultural markets is one of the most gratifying aspects of my speaking and advisory work.  

 

I regularly speak to executive groups across the country at corporate sales meetings, marketing retreats, executive development events and annual conferences for some of the largest corporations, associations, thinks tanks and market insights companies.

Are you looking for a dynamic, insightful and provocative speaker who will inspire and provide immediate value to your audience? Let's talk.

Terry Soto speaking at Hispanic Retail 360. Hover over video to turn audio on!

WHAT SPEAKING CLIENTS SAY

“Terry Soto has delighted attendees at our Hispanic Retail 360 conference with impactful presentations over the years.”

—  Convenience Store News

 

SPEAKING CLIENTS

SPEAKING TOPICS

BOOK ONE OF THE COUNTRY'S FOREMOST EXPERTS ON

REVENUE GROWTH IN MULTICULTURAL MARKETS.

“WHY THE MARKETERS NO LONGER LOOK LIKE THE MARKETEES.”

Four compelling demographic and cultural shifts causing a noteworthy disconnect between companies and today’s diverse consumers and how companies can become immediately relevant and appealing.

 

“HOW TO STOP LEAVING ONE IN FOUR CONSUMER DOLLARS ON THE TABLE.”

Six most common buying power misperceptions companies have about today’s $3.5 trillion-dollar multicultural market and immediate actions companies can take today to capture their share of spending.

 

“HOW AN INCLUSIVENESS AND DIVERSITY MINDSET CAN TRANSLATE INTO TO TOP LINE GROWTH.”

Five realities that will fast track effective retention, innovation and sales growth efforts for American businesses. 

 

“HOW TO TURN THREAT INTO OPPORTUNITY”

Five truths about the country’s changing demographics future-oriented leaders must know, and how to leverage them to achieve organic growth.

 

“WHAT DOES THE RAPIDLY GROWING MULTICULTURAL MARKET MEAN FOR YOU, YOUR JOB, YOUR COMPANY AND YOUR FUTURE?”

Six transformative business opportunities which will drive top line growth in diverse markets for the foreseeable future and how today’s leaders can benefit personally and professionally.

 

“WHY CREATING POSITIVE CUSTOMER EXPERIENCES IS NOT A ONE SIZE FITS ALL.”

Six most common mistakes companies make when trying to improve the customer experience in today’s diverse consumer market and immediate actions to attract and retain a loyal following.

 

BOOKS

“The $3.5 Trillion Advantage shows marketers the way to the money in multicultural America!”

- Johanna Marolf

Former Director Latino, H&R Block

“It rightly addresses Hispanic Marketing as a key component within the broader context of a company’s overall corporate objectives and strategies.”

- Lou Nieto

Former President, ConAgra Consumer Products

RESOURCES

 

MY blog

MY podcast

On CAMERA INSIGHTS

Speaker SHEET

 

GET IN TOUCH

NEWSLETTER

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Email:    terry@terrysoto.com

Direct:   818.842.9688

Mobile:  310.713.0241

© 2019 Terry Soto. 

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